All posts tagged 'Sonny Sung'
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Posted @ 4/26/2012 6:46 PM By Graham Hicks
Hot Chefs Cool bEATS food festival, Shaw Conference Centre, April 21, 2012Food: 4 of 5Ambience: 4 of 5Service: 4 of 5Much like that re-invented Alberta Progressive Conservative Party, our culinary world evolves.Previous fundraisers for Culinary Team Canada — an Edmonton tradition thanks to long-time organizers Shaw Conference Centre Executive Chef Simon Smotkowicz and NAIT’s Vinod Varshney — were swish, gala events with fancy dresses, business attire and starched linen.Suddenly, it’s not about old-school elegance any longer.It’s about having fun, bringing out the kid in us.It’s about dropping the price tag, as fewer and fewer companies and individuals are willing to shell out for those $300-plus charity event tickets.Hats off to Hot Chefs Cool bEATS co-chairs Simon and Vinomania’s Gurvinder Bhatia.Like Premier Alison Redford’s campaign managers, they figured out where trends are going, and got there first.On Saturday evening, Hot Chefs Cool bEATS was one big, informal, fun street party — and all the better fo ...
Posted @ 4/4/2012 12:17 PM By Graham Hicks
(This blog posting is a follow-up to the Weekly Dish column in the Edmonton Sun on Wednesday, April 4, 2012, entitled "Alberta's Garlic Advantage" in print, and "Garlic Festival an all-Alberta affair" in the on-line version)
The Sorrentino’s Garlic Festival, in its 21st year, has become part of the very fabric of this city.
And along the way, a textbook case of great marketing that should be thoroughly studied by any student of marketing and promotion.
Most restaurants owners – 99% of them –lack the energy and imagination to separate themselves from the pack. It’s enough, they think, to simply open their doors, provide adequate service, good food and enough advertising to get by.
Then there’s Sorrentino’s.
Among their many other entrepreneurial strengths, Carmelo and Stella Rago understand the power of being different.
Inspired by a world-famous garlic festival in California, Carmelo found the extra energy and extra effort to start that first Garlic Festival two deca ...